Doppelmayr – Garaventa Group
As quality, technology and market leader in ropeway engineering, Doppelmayr – Garaventa Group operates production plants as well as sales and service centers in 50 countries worldwide.
To date, the Group has built more than 15,000 installations for customers in 96 nations.
The Interalpin event which took place in May 2019 in Innsbruck was the perfect event to present their last innovations . Indeed, Interalpin is the most important international trade fair for alpine technologies.
The Interalpin event is the most important international trade fair for alpine technologies and takes place in Innsbruck biannually.
The Doppelmayr – Garaventa group, market leader in ropeway manufacturing, introduced their PopupExperience as part of an entirely new, award-winning booth.
Besides the presentation of new cabin and chair models, one of the main objectives at the booth was to showcase Doppelmayr digital innovations for rope-propelled mobility, also known as “SMART Ropeway”.
All products were displayed on the PopupExperience application with high-quality pictures, video clips, additional information and factsheets.
Documents of interest can be collected in a basket and then accessed via QR code.
The PopupExperience application was shown on the interactive table, integrated in a beautiful piece of furniture.
A big advantage was that several consultations could take place at the same time around the table. The highly innovative way of presenting content perfectly matched the modern booth concept of the focus topic “SMART Ropeway”.
Also, visitors could consult in 3D the latest booths directly on the application
“Our interactive table is a real eye-catcher. When it’s not in use at fairs, it is set up in our showroom at the company HQ where customers and visitors can pass their waiting time before meetings, surfing through our digital brochures or watching video clips.
The Content Management System helps us to keep the contents up to date”.
Hendrik F. Schütte
Marketing Manager