HSLU wanted to reduce the large amount of printed material (brochures, flyers etc.) for the trade fair presence of the Lucerne University of Applied Sciences and Arts and make it even more interactive and digital. Another effect was to create a cool eye-catcher at the booth.
Immensive developed for this event, and according to HSLU needs, a new feature, called “Basket” .It creates a communication channel that is accessible remotely, giving clients the possibility to access information directly on their smartphones or tablets.
Upon scanning the QR Code, users must fill out a form.

Thanks to the advanced contact statistics, HSLU was able to follow all the shared content and thus better understand their target audience and visitors

Nowadays, the educational sector is reinventing itself, and with the new upcoming generation, it is important to create a Wow-Effect. Futur student get a better perception of the Hochschule Luzern, as a modern educational institution.

Also, HSLU saved time and money as the CMS (content management system) gave them the opportunity to modify and update content according to the fair they attended.