Launching a new product on the market does not come easy. After defining all the strategies of positioning, targeting, etc., there comes a moment when the new product is introduced and where all communications are focused on the launch day.

You must then find an idea that attracts the prospective buyers and customers towards this new offer. At the Comptoir d’Oron, a fair open to general public, Sébastien Perrin, Advertising and Sponsoring Manager at Retraites Populaires, explains how they use an interactive multitouch table for efficient acquisition of new customers.

When launching the solution “Modulo, 3em pillar solution”, the idea of Sébastien was to introduce the solution in a simple way while having a strong impact on visitors.

With two tables at the booth, Retraites Populaires advisers could present their product through videos, simplified brochures or explanatory images. “The table is a fun and accessible way to fire up the interest of visitors.”

Beyond these presentations, the goal was to generate new leads and collect information from the visitors. To accomplish this, Sébastien’s trick was to let people win prizes by playing a game.

Knowing as much as possible about your leads is crucial, and if you use the information wisely, you can create a relationship of trust. This in turn will increase your conversion rate.